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The Sundae Morning Social Club

A weekly newsletter for founder-led and personal brands — strategy, storytelling, standout content.

Personal branding is not a short term trend, but rather a long term investment in your career.  It’s not about going viral. It’s about being remembered.
 Whether you’re just getting started or thinking long term, here’s
The future of personal branding is already here—are you ready for it? Opportunities don’t always go to the smartest person in the room. They go to the one who knows what they stand for—and how to show up. We’ve rounded up
Myth: My personal brand needs to be perfectly polished Truth: The most impactful brands are built on authenticity , not perfection. It’s better to show up real than not at all. ✨
This week in founder-led branding 📰 👙 Kylie Jenner teases a collab with Frankie’s Bikinis founder Francesca Aiello 🍓 Dunkin’ taps Sabrina Carpenter again for a summer collab 🍋 Hailey Bieber’s Rhode launches a new Lemontini
What happens when a founder’s personal brand doesn’t align with their company? A deep dive into Lindsey Carter, founder and CEO of Set Active and why brand alignment matters more than you think. 👉🏻
Consistency builds trust, and clarity builds connection. When you lead with both, your brand becomes something people believe in ✨ Swipe for a few more Friday reminders 🫶🏻👉🏻